My current work seeks to explore data utilisation within marketing campaign development across the omni-channel environment for small-to-medium enterprises (SMEs) operating within the B2B landscape.

I am passionate about the practical applications of marketing research and as such work to develop research that will impact both customer and marketing practitioner alike. I am particularly interested in the digitalization of previously analogue processes within marketing, advances in marketing campaign development and deployment and the integration of online and offline channels within marketing strategising.